Tag Archives: Game Exhibition Agency

Gamescom 2025: Essential Guide for Exhibitors

March 9, 2025

Gamescom’s Popularity Continues to Rise

The early bird registration for Gamescom 2025, the world’s largest gaming exhibition, closed on February 21.
Gamescom continues to set new records each year, with increasing exhibitors and visitors. In 2024, a lot of game companies, including Hoyoverse, Bandai Namco, and Krafton, showcased their latest titles to European gamers. Let’s take a look at some of last year’s impressive numbers:

🔥
3,060,000 sqft exhibition space
335,000 attendees from 120 countries
1,462 companies from 64 countries
1.5 million ONL live viewers
540 million ONL total online views

We attended Gamescom in 2023 and 2024 as part of exhibition projects, witnessing firsthand the event’s massive impact on the gaming industry. With growing anticipation for this year’s participating companies, we’ve compiled key information to help businesses prepare for Gamescom 2025.

EA sports football club in the game show exhibition, gaming exhibition conventions game events marketing

Gamescom 2025 Schedule & Key Programs

Gamescom 2025 will take place from August 20 to 24 in Cologne, kicking off with Opening Night Live (ONL) on August 19.
Since B2B and B2C schedules differ, check the table below for details.

Beyond the exhibition halls, Gamescom is a festival featuring diverse events across the city. Since last year, the Gamescom City Festival has taken over Rudolfplatz and Hohenzollernring, with live performances, gaming showcases, and food markets adding to the excitement.

Additionally, many game developers and publishers leverage the Gamescom Awards as a major marketing tool. Game studios can submit their upcoming titles online throughout July, with nominees announced on opening day in August. The awards ceremony, typically held on the final Friday of Gamescom, is a powerful way to generate buzz before a game’s release.

Gamescom Opening Night Live (ONL)

Gamescom ONL: A Global Branding Opportunity

ONL isn’t just an opening ceremony—it’s a global marketing event live-streamed on Twitch, YouTube, and Gamescom’s official website. Major game studios use ONL to debut trailers, with developers taking the stage to share insights about their games.

Gamescom opening night live ONL sponsorship cost for game marketing: ONL stage, gaming events

In 2024, Hoyoverse showcased Zenless Zone Zero, Bandai Namco unveiled Tekken 8, and Krafton introduced Dark and Darker. The event’s massive reach makes it a prime opportunity for game marketing.

Gamescom 2025 ONL Sponsorship & Costs

Only exhibitors with a minimum booth size of 100m² can apply for ONL sponsorship. Pricing is based on video length:

Gamescom 2025 ONL sponsorship pricing, gamescom booth price cost

While the cost is significant, the exposure is unparalleled—ONL viewership exceeds 540 million. Because ONL shapes the first impression of a game, developers should create high-impact trailers and strategically plan content if showcasing multiple IPs.

Gamescom’s Massive Exhibition Hall – Koelnmesse

Gamescom takes place at Koelnmesse, spanning 3,060,000 sqft, making it one of the largest gaming expos in the world.
For comparison, Anime Expo is held at the Los Angeles Convention Center, which is 720,000 sqft—Gamescom’s venue is more than four times larger.

Gamescom Hall Plan

[B2B Area] → Hall 2, 3, 4
[B2C Area] → Hall 6, 7, 9, 10
[Merchandise Area] → Hall 5
[Event Area] → Hall 8

📍 Note: B2C hall assignments may change based on exhibitors and booth sizes. In 2023, Halls 6, 8, 9, and 10 were used for B2C, while Hall 7 hosted events.

gamescom map Koelnmesse hall plan: B2B hall, B2C hall, Merch hall, Event hall

halls_ground_plan_koelnmesse koln colgne game events

📍 Tip: Koelnmesse is huge and maze-like, so save a digital map on your phone. The venue has multiple entrances (East, West, North, South)—plan your route accordingly.

How to Get the Best Booth Location at Gamescom 2025

Game companies planning to exhibit should apply during the early bird period (~Feb 21) to secure a better booth location and save on costs.

High-Traffic Booth Placement

Companies with well-placed booths gain higher visitor engagement. Last year, HYBE’s booth strategically positioned near key traffic zones saw strong foot traffic.

Booths can only be registered through Gamescom’s official website.

Stay tuned for Part 2, where we’ll cover step-by-step booth application tips and expert insights!

Eidetic Marketing – Your Gamescom B2B Partner

We are an experienced agency specializing in Gamescom marketing, helping game companies maximize their global reach and KPIs with strategic planning and execution.

Having worked with major gaming companies from the US, Korea, and China, EIDETIC offers unique advantages:

Why Work with EIDETIC for Gamescom 2025?

✔️ In-House Expertise: Unlike ad agencies or third-party event firms, EIDETIC has dedicated teams for planning, marketing, and design, ensuring seamless communication and execution.
✔️ Local Team in Germany: With staff based in Cologne, we navigate complex local regulations and logistics, minimizing risk for exhibitors.
✔️ Multilingual Event Staff: Gamescom attracts diverse attendees, making experienced multilingual staff essential. Our team ensures smooth interactions with international gamers and industry professionals.

gameshow exhibition staff promoters operation HR

💡 Behind-the-Scenes at Gamescom with EIDETIC!

With a track record of delivering exceptional results, EIDETIC ensures your vision aligns with execution for a successful Gamescom experience.

✨ Stay tuned for exclusive insights from our Gamescom 2025 projects!

Eidetic Marketing Gamescom Works

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TOP5 Biggest Global Game Expos by Game Exhibition Agency

June 4, 2024

TOP5 Biggest Global Game Expos

by Game Exhibition Agency

Eidetic Marketing

“Who is the biggest game expo now?”

With the continuous advancement of technology, it is no surprise that game expos have become some of the most eagerly anticipated and widely attended events globally.

While many believe these expos are a recent phenomenon in the era of social media and entertainment, they have actually been around for the past 60 years! In 1968, Gen Con made its debut in Lake Geneva, Wisconsin, with nearly 100 attendees.

Today, game expos attendance reaches into the hundreds of thousands. Let’s explore the top 5 biggest game expos in the world for 2024 and see what they offer!

Game Expo Name	Date	Location
1. Gamescom	August 21st-25th	Germany
2. Taipei Game Show	January 25th-26th	Taiwan
3. Brasil Game Show	October 9th to 13th	Brazil
4. Tokyo Game Show	September 26th to 29th	Japan
5. ChinaJoy	July 26th-29th	China

Top 5 biggest game expos in the world by game exhibition agency

1. Gamescom

• Date: August 21st-25th, 2024
• Location: Cologne, Germany
• Venue : Koelnmesse Exhibition Center
• Volume: 320K attendees
#63 Countries & 1227 Exhibitors #Europe #Since2009

2 Women Playing the Airconsole Game in the Car of BMW Gamescom Booth — 2023 BMW Gamescom by Eidetic Marketing

Gamescom is the biggest gaming expo now,

with an attendance of 320,000 in 2023. It is held annually in Cologne, Germany at Koelnmesse Exhibition Center. This year, it will take place from August 21st to 25th, 2024, with a live opening night on the 20th. Gamescom is Europe’s premier general gaming expo, showcasing cutting-edge hardware and gaming engines through over 1,000 exhibitions from 56 countries. It is live-streamed on Youtube, Twitch, and its official website. From international cosplayers, artists, and musical acts to a unique retro arena featuring over 200 ready-to-use game consoles, home PCs, handhelds, and arcade machines from the past four decades, there is something for everyone to enjoy.

Eidetic collaborated with BMW to participate in 2023 Gamescom exhibition, effectively showcasing the AirConsole service. By bringing the BMW i5 vehicle to the booth, visitors could fully experience AirConsole paired with BMW’s electric car technology, providing an immersive in-car gaming experience. Integrating BMW’s comfortable seats, high-quality speakers, and curved displays with the AirConsole platform created the ultimate gaming environment. Eidetic managed all aspects of the exhibit as a professional game expo agency, including graphic visuals, booth design and construction, event planning, and operations, offering a comprehensive solution to reposition BMW as a mobility company.

2. Taipei Game Show (TGS)

• Date: January 25th-26th, 2024
• Location: Taipei, Taiwan
• Volume: 320K attendees
#Asia #TGSonline #Since2003

Taipei Game Show (TGS)
Close on Gamescom’s heels is the Taipei Game Show, held in Taipei, Taiwan. This year it took place on January 25th and 26th. TGS has continued for over 20 years and attracts more than 2,500 business visitors from 40 different countries and regions. The pandemic did not slow this event down; it was held entirely online in 2021 and now offers a hybrid experience to ensure no one misses out. In 2023, it even saw an attendance of 320,000!

Taipei Game Show global game expos booth design and hall — @Taipei Game Show

3. Brasil Game Show (BGS)

• Date: October 9th-13th, 2024
• Location: Sao Paulo, Brazil
• Volume: 320K attendees
#LatinAmerica #Since2009

Brasil Game Show also boasted a turnout of 320,000 last year in Sao Paulo, Brazil. It was the first gaming expo in the world to break the 300,000 mark, and they hope to break more records in the future. This year, it will be held from October 9th to 13th. The expo encourages the mingling of game developers and cosplay enthusiasts alike. Annual features include an opening ceremony, lifetime achievement awards, an arcade game station, talks, meet&greets, shopping, and a PC gaming area.

4. Tokyo Game Show (TGS)

• Date: September 26th to 29th, 2024
• Location: Tokyo, Japan
• Venue : Makuhari Messe
• Volume: 240K attendees
#Oldest #Originality #Asia #Since1996

Returning to Asia, the next expo is the Tokyo Game Show, with an attendance of 270,000 in 2023. It is presented by the Computer Entertainment Supplier’s Association and Nikkei Business Publications. While its main focus is on upcoming Japanese game titles and release dates, it generates even more excitement with high-tech gaming inventions like headphones, controllers, furniture, and portable gaming devices. Its “Sense of Wonder Night,” featuring innovative and experimental computer games, is always a highlight. The show is closed to the general public for the first 2 days, allowing industry professionals to discuss the latest trends. This year, don’t miss your chance to visit from September 26th to 29th, 2024.

5. ChinaJoy

• Date: July 26th-29th, 2024
• Location: Shanghai, China
• Venue : Shanghai New International Expo Center
• Volume: 330K attendees
#Asia #Since2004

Last but certainly not least is ChinaJoy, held in Shanghai, China. This year, ChinaJoy is scheduled for July 26th to 29th. Also known as the China Digital Entertainment Expo & Conference, it has 30 different countries participating and showcases over 3,500 games annually. It hosts numerous exhibitions related to literature, art and music occupying a massive venue of 7500 sq ft.

2019 ChinaJoy Shanghai Bandai Namco Booth Design

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