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Top Event Management Company for New Car Launch Event
June 11, 2024
Eidetic China Hosts Lynk & Co New Car Launch Event
by Eidetic Marketing
New Car Launch Event for Lynk & Co
Eidetic Marketing’s Chinese subsidiary, Eidetic China, an event management company, successfully held the new car launch event for Lynk & Co.
Lynk & Co, an electric vehicle brand jointly created by Volvo and China’s Geely Automobile, held the 07 EM-P new car launch event on May 17th at the 751D Park Beijing Fashion Design Plaza inviting over 1,000 journalists.
They officially unveiled the 07-EM-P, the second sedan vehicle model, at the Beijing Auto Show in April 2024. It attracted great interest from spectators and recorded over 10,000 orders as a result.
The 07 EM-P is notable for offering drivers a multi-screen interactive experience, characterized by its sporty design and aggressive wheels.
Furthermore, it features a 12.3-inch LCD dashboard and a 92-inch AR-HUD head-up display that shows augmented reality navigation across three lanes with 2.5k ultra-high resolution.
The 12.6-inch smart screen co-pad, designed with passengers in mind, is a detachable pad mounted on the front seat, allowing control of windows, air conditioning, seats, lighting, and audio with a single touch.
Lastly, the entertainment system built through the interconnection of multiple screens includes integrated sound.
Drivers can experience a luxurious 3D sound with technology from Wanos, known as the “Dolby of China.” It has 23 speakers, 7.1.4 multi-channel support, 2080W output, and Quantum Logic Immersion 3D sound.
Event Management Solution, Eidetic
Eidetic China planned and oversaw the new car launch event for Lynk & Co. Eidetic incorporated a digital driving experience to dynamically showcase the new car’s features without test drives. The immersive interactive features of the 07 EM-P were combined with the actual vehicle through 3D anamorphic visuals on a panoramic screen. As a result it received much praise and admiration from all in attendance.
Ashley S. Jung, CEO of Eidetic, stated, “The new car launch event is the most important event for mobility companies. It provides an opportunity to showcase the brand’s sense to the public beyond just revealing new cars.” He emphasized then,”Recently, the companies have been developing vehicle performance centered on digital experiences. Therefore, event marketing companies must consider how to provide visitors with expanded experiences to convey the technology embedded in these vehicles.”
Looking for an Event Management Company?
Eidetic is a global event management company with its headquarters in Los Angeles and branches in Korea and China. As a partner of companies such as Tencent and Samsung, Eidetic has successfully established brand strategies and conducted offline events.
In the mobility industry, particularly the infotainment market, Eidetic has led trends by applying branding suited to the era for electric vehicle brands such as BMW, Wuling, and Nio.
[ Lynk & Co 2024 Car Launch Event in Beijing ]
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